CLIENT: Ventura County School to Career Network CHALLENGE: Provide a public education campaign to a multi-cultural audience for a program that assists youth in reaching job and career goals. SOLUTION: • Train a team of youth to do marketing survey and focus groups to assess needs, obstacles and best methods for reaching the target audience. • Develop a creative marketing strategy based on results of research that includes print materials, advertising, public relations, public speaking and outreach. • Design logo and advertising for the program. • Implement strategy as needed by the client.