CLIENT: Ventura County Public Health

CHALLENGE: Teach middle school students how “big tobacco” targets youth in advertising and promote “Quit” phone number in Spanish and English to Ventura County residents by:

SOLUTION:
• Dramatic presentations to middle school students in Ventura County reaching 4,400 youth
• Anti-tobacco ad contest through schools
• Workshops in classrooms on effective advertising tips
• Concept and design of S.C.A.T. bus posters, T.V. and radio commercials, “RAVE” cards and displays and print advertising throughout Ventura County reaching hundreds of thousands of residents