CLIENT: Channel Islands National Marine Sanctuary
CHALLENGE: Inform a multi-cultural audience about water quality issues in order to protect the ocean
SOLUTION:
• Train a team of youth to do marketing survey to assess needs, obstacles and best methods for reaching the target audience.
• Develop a creative marketing strategy based on results of research that includes print materials, advertising, public relations, and community engagement. .
• Implement strategy as needed by the client.

Above is the first piece, a bus poster, that was developed for the campaign. A cartoon contest was held in the junior and high schools of Ventura and Santa Barbara Counties. The top 20 entrants received a trip to the Santa Cruz Islands to learn about the Sanctuary. They were also treated to a cartoon workshop by noted Mad Magazine cartoonist, Sergio Aragones. The winning cartoon is on bus posters throughout both counties.